Mobile Software

Adidas’ All Day app aims to help you stay fit and eat healthy

Written by TechBug

Earlier this month, at SXSW, Adidas teased it was working on new, “open” digital fitness products. And today we’re getting a clearer picture of its strategy, thanks to the introduction of All Day, an app for iOS and Android that’s designed for “versatile” athletes.

What this means, according to Adidas, is that the application will focus on a series of health aspects: movement, nutrition, mindset and rest. This isn’t just about hardcore workout sessions, as is the case with most fitness apps.

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