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Apple reportedly exploring creation of its own original video content

Written by TechBug

The rumor mill is in high gear this evening over a report in Variety that says Apple is exploring the creation of its own original programming to compete with the likes of Netflix, Amazon and Hulu.

Unnamed sources told the Hollywood trade publication that Apple recently held preliminary talks with high-level executives to explore the possibility of producing such entertainment content. Variety says the person at the center of these negotiations appears to be Eddy Cue, who is in charge of Appleā€™s content and negotiations for Apple TV.

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