Reddit is celebrating its 10th anniversary this year, and since its launch, it’s become one of the most dominant social platforms out there. (The site boasts more than 16 billion upvotes, over 36 million user accounts, and more than 850,000 subreddits!) Arguably, one of the more popular subreddits is /r/iAMA. Frequently used by celebrities, Reddit AMAs – “Ask Me Anything” – allow community members to interact with the host through a question-and-answer session.
Brands and marketers should know: This kind of genuine engagement is what consumers are looking for – Gallup’s 2014 State of the Consumer report emphasized by explaining how consumers expect brands to be “authentic,” “responsive,” and “compelling” on social media.