Innovations

Innovating with Energy Technologies: We Must ‘Think Big’ From the Start

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Written by TechBug

A typical innovation cycle goes something like this: an idea begets an invention that is developed, reworked, and engineered into a prototype, which is then scaled into a revenue-bearing product. This journey often includes a “valley of death” late in the process, where a classic chicken/egg quandary persists: funding is needed to overcome barriers blocking product launch, but, without sales, there is no funding.

And so, as the story goes, a significant infusion of capital is needed to make it through this valley via the implementation and improvement of scaled manufacturing until a product is born and revenue is generated.

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