LinkedIn Social Media

LinkedIn Releases New Ad Targeting Feature to Focus on Employees from Specific Companies

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Written by TechBug

One of the key ways LinkedIn will be looking to improve, following their most recent disappointing earnings forecast, will be through the increased utilization of their data. LinkedIn now has more than 414 million members worldwide, and along with that comes an unprecedented amount of professional and career-based information – education, job progression and advancement trails listed throughout each and every member profile.

With access to such insights, LinkedIn can create new solutions for recruiting, career advancement, learning – the list goes on – and another area that LinkedIn has capacity to advance the conversation is in ad targeting.

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