With Microsoft gearing up to launch an upgraded video games console in the form of Xbox One X, you would think the company would be feeling under pressure. But in something of a tone change for for the tech giant, Microsoft are looking to play it cool. Fully unveiled in Microsoft’s E3 2017 press briefing, the Xbox One X is a 4K-enabled upgrade to the existing Xbox One console.
It is, in the words of the company, “the most powerful games console in the world” and will be going head-to-head with Sony’s own 4K console the PS4 Pro. Sony has been leading the pack with PlayStation in this console generation and Microsoft are working to claw that back.